An alumna of the prestigious London College of Fashion, Prerna Jain brings sharp industry insight and a contemporary edge to Tamasha. Her career began at GetNatty, a fashion e-commerce platform where she spent three years helping homegrown labels scale in the digital age.

Her entrepreneurial spirit soon led her to create Tamasha, a hand-block printed cottonwear brand for kids. For four years, Tamasha flourished under her vision, celebrated for its originality and elegance. Building on that foundation, Prerna now channels her creativity into Tamasha—where every silhouette is elevated into a story.

For Prerna, children’s fashion is not just design—it is storytelling, celebration, and timeless expression. With Tamasha , she seeks to craft clothing that doesn’t just dress a child, but elevates every little moment into an unforgettable memory.

Tamasha was created with a simple idea kids should feel comfortable, happy, and free in what they wear.
As a mother of two daughters and someone who has spent years building kidswear i wanted to create brand that fits into real childhood moments summer holidays, festive celebrations, birthday parties, weddings, family dinners, and everyday play.

From soft cotton outfits for warm days to festive styles made for twirling, laughing, and running around, every Tamasha piece is designed keeping comfort first. Because kidswear should never feel stiff, heavy, or difficult to wear.

We pay special attention to fabrics, fits, and little details so our outfits feel easy, playful, and wearable again and again.

And since children grow up so quickly, we also believe beautiful clothing should feel thoughtfully priced pieces you love dressing your child in, not outfits saved away for just one day.

At Tamasha, we’re simply creating joyful kidswear made for celebrations, memories, and all the little moments in between.